
What is SEO? if you want to know that then today come to the right place. Today I give you complete information about SEO.
Every person wants online traffic on their website because without traffic there is no meaning. We all know this.
Now there are many ways to bring traffic to your website. Like free and paid, but if we talk about bringing traffic through an organic way then there is nothing better than Google.
Today Millions of people are using google to find answers to their questions.
What is SEO
What is search engine
How search engine works
Crawling
After submitting Google review all the URL which are submitted and they start the crawling. For which they have their own artificial robots.Indexing
Now what these artificial robots do is index all the websites that have crawled and keep them in their servers.Ranking
The next task is for robots that if a user searches a query in Google, then they search the best web page related to that query in those indexed websites. Google search them based on the quality and authority to Show in search engine result page (SERP). This is called Ranking.
Although Google has set 200 factors for website ranking. We will talk about the most important factors in this post below.
Now we will know how we can rank our blog on top, for which we need to know what are the types of SEO?
Types of SEO
There are mainly three types of SEO -
1) On-page SEO
2) Technical SEO
3) Off-page SEP
1) On-page SEO
When we optimize our blog according to the search engine, it's called On-page SEO.Overall, on-page SEO, we optimize the design, content, etc. of our blog in such a way that our posts rank at the top of Google's search engine.
Now, what are the factors in on-page SEO that we have to take care of so that we can do the on-page SEO of our blog in a better way.
In the first step, you have researched the keyword, which is in demand. After you have to place that keyword in some special place in your post like - in the title of the post, in the meta description of the post, and also in the URL of the post.
The eyes of Google's robot in these three places and it tries to know what the post has been written about. If you used your main keyword in these three places, then Google's robot will be able to understand.
# 3 - Heading (H1, H2), Using Keywords in Paragraphs
But friends, one thing must be kept in mind that use keyword in a natural way.
# 4 - Keyword Density
Google always likes posts that are intern- linked. Means Add links to your other posts. So that the user can read your other blog post and take information from it.
# 6 - Image Optimize
You must use the image first in the post because the image also helps the user to understand what the topic is about.
# 7 - Quality content
An online business can be successful only in those conditions when content is powerful. So, Write the post on unique content.
Do not use complex language in the post, try to write the post in a very simple language.
2) Technical SEO
1 - Blog Security
2 -
Loading Speed
3 - Measure crawling and indexing
Like I have told you above, whoever makes a blog or website has to submit it to google search console. After they will review the content of your blog i.e. load it in their server And then show your content in your search result page, after which you get traffic.
But whether your blog has been submitted correctly in google? is google indexing your posts regularly or not? You have to see all this time to time. Check your account in google search console and analyze the data.
3) Off-page SEO
So far, we have talked about two types of SEO, now the third type is Off-page SEO. In this, we promote our website outside and increase its authority.
on the on-page we used to optimize the content and design within the blog. On the off-page exactly the opposite. We share the link of our blog to other websites and also share it on social media.
Off-page SEO is also a big factor in SEO, in which you have to make your blog strong on google and it depends on which type of website has added you in which way.
In Off-page SEO, when you add a link to your website on someone's website, you get two types of links, one do-follow, and the other is no-follow.
Google's robot will keep you high in the search rankings if you get a do-follow link, but when you get a no-follow link, then google's robot ignores it.
So in this way, you can add your website to another website or you can take a link from there which is technically called a backlink.
Guest post
Blog Commenting
Web Forum
Competitor Analysis
Social media
Why SEO is important
So far we have known what is SEO and what are the types of SEO, but what do we benefit from doing SEO - why is it so important? So let's know.
1 - Free Organic Traffic
2 - Targeted Traffic
SEO Techniques
Now there are also techniques of doing SEO which people adopt, let me tell you about the main two.
1. White Hat SEO
These techniques are very simple that you have to optimize the content of your blog in the same way as Google has said in its guideline. And I will also tell you that you should also adopt the same method. Do SEO on your blog like Google said.
2. Black Hat SEO
And when you use Google's guideline to dodge the rankings, then it is called Black Hat SEO. But this can also have a very bad effect on your blog, your blog may penalize on google. In this way, usually, people create backlinks incorrectly or add more keywords to the post than content.
Difference between SEO and SEM
Many times people are confused in these two words, what is the main difference between SEO and SEM? So let's understand. SEO means "Search Engine Optimization" and SEM means "Search Engine Marketing"
SEO
As I have already said that SEO (search engine optimization) is a way through which you can get traffic to your blog for free from Google or any search engine, for this you do not have to make any investment, just optimize your blog According to the search engine.SEM
This is a paid promotion method when you run an ad campaign related to your website on google, for which Google has created one of its platform Google Ads, and there you have to pay, then it is called SEM (search engine marketing). basically, this is an online paid promotion method.
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